Reflexes, conditioned or otherwise, are mainly concerned with the internal physiology of the a person. We are most often interested in, however, in behavior which has some effect on the surrounding world. Such behavior most often raises the practical problems in human affairs and is of particular theoretical interest because of its special characteristics. The consequences of behavior may "feed back" into the person. When they do so, they may change the probability that the behavior which produced them will occur again. The English language contains many words, such as "reward" and "punishment," which refer to this effect, but we can get a clear picture picture of it only through experimental analysis.
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